Wuyi Rock Tea Packaging Survey and Collection

I conducted a survey about tea packaging design preferences for Wuyi Rock Tea. The goal is to see tea drinker’s drinking habits and the visual design pattern for the package, such as the color palette, font choice, and materials.

I also got feedback about storing the tea leaves and sealing the tea based on different amounts, especially for first-time drinkers. These are important aspects to consider as I’m developing the sketches for the package design.

I also started to collect tea drinker’s tea packaging images to get insights and inspiration from their products.

I’m focused on what kind of containers they use to store the tea and what traditional visual elements/materials have been implemented into their package to tell the story.